Workshops & Events

THE ART OF DEVELOPING A BRILLIANT BRAND

Wednesday, January 27, 2021
11:00 AM – 12:00 PM

Your brand influences your potential customers the moment they see it. A brand image that displays little or inaccurate information makes the wrong first impression. The intention of creating a brilliant brand is to actively position yourself to attract the interest of your ideal customer.  The magic begins when you’ve aligned your brand image to your brand essence and then consistently share it in your message and stories. Learn how to develop a strategy for your brand that is genuine to who you are and draws your audience right to you.

In this virtual presentation, you will learn

  • The importance of having a well-defined brand
  • How the essence of your brand is the foundation for all your marketing
  • the art of creating a brand narrative that speaks to your customer.
  • How to position your brand to a target audience.
CREATE A COMPELLING BRAND NARRATIVE

Thursday, February 25, 2021
11:00 AM – 12:00 PM

Communicating your authenticity and integrity of your brand and how it relates to your consumer is accomplished through the stories you tell. In this sense, marketing is not about selling a product or service, it is about inspiring action among your followers who seek growth and success. Join in as we take you on a visual investigation into content strategy and storytelling artistry.

  • represent the true essence of your brand through ideas, experiences, and values
  • write your story premise to clearly state your problem, solution, and success
  • inspire others to take action and become your brand ambassadors
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