Personal branding requires creating a dynamic Brand Blueprint
Understanding the importance of what your brand means is the first step in knowing your true self and living an authentic life.
Constructing the blueprint is a combination of parts that are essential to understanding what your personal brand means to you and your audience. All branding photography sessions include working with you to dive deep into understanding your brand before we ever take a photograph. However, you may also go through the process on your own or sign up for a four-week program with a small dedicated group of individuals working through the same process.
Becoming the brand is the key to allowing yourself true expansion as a human being.
1. | Brand Persona:
Defining your brand persona begins by exploring what makes you unique and tick as a human being. Refining your most dominant characteristics and how you’re perceived by your audience, as well as the values that are most important to you and how they relate to your offer, customers, and purpose. Developing your brand persona is the most critical step in becoming a brand. When you express your true voice you will attract the people you want to work with. Why? because they will have similar values to yours which will intensely resonate with them.
2. | Customer Profiling:
Knowing who you want to serve is an essential step to branding yourself effectively. This is not about itemizing out their demographics. Rather, this is creating a detailed profile about who they are and how they feel about the world around them. We intensely explore psychographic and social/cultural views of why your clients need you. Identifying what emotionally triggers them the most. We itemizing all your value benefits based on what your clients want the most. We help you get down to the nitty-gritty details from the most obvious to the simplest. In some cases, the simplest benefit may end up providing the most value to your customer.
3. | Narrative:
Your personal brand narrative is a visual investigation into storytelling and content strategy. Communicating your authentic depth and integrity of the brand and its relationship to your consumer is through the stories you tell. The stories shared are the ideas, experiences, and values that represent the true essence of you and your brand.
4. | Assembling the Brand Blueprint:
Pulling everything together to finalize the visual nature of the brand, from the colors and symbols to the actual vibe you want to give off as the immediate identifier of the brand. As well as understanding what primary messages you will present as part of your story.
5. | Planning:
The final step is the most important because it creates the plan of action that needs to be taken to begin.
Define/Develop = creating the brand includes knowing the essence you wish to portray and how you’ll do it. We’ll start by analyzing your color scheme, icons and symbols, and fonts if your in the very beginning of development or in a rebranding scenario. Lastly, comes the marketing strategy to begin getting your brand out there.
Brand Photography = capturing the brand in a photograph entails finalizing wardrobe choices, colors/symbols, and location, to elicit the true essence, as well as the key shots and editorial stories that illustrate your brand message.
Self-Guided Brand Blueprint
This process takes you through each of the steps above in detail at your own pace. Once each module is complete you will be able to piece the blueprint together that shows you how to begin sharing your brand to your audience.
Our online self-guided program is almost complete.
Please sign up below for more information.
Brand Blueprint Collective
Branding yourself is not always easy because we are too close to it. Being able to see ourselves objectively through the eyes of others can be a great benefit.
This is a six-week course will include 4-6 people only. Gina will teach you the elements of developing a brilliant brand and guide you through the steps.
Having accountability and unbiased opinions of others is an excellent way to allow you to tap into your true essence.
Classes starting in September 2021 and January 2022.
If you would like to be added to a waitlist for the next group then you can sign up below.
ONE AND DONE
Let Us Define and Develop your Brand For You.
This option is perfect for someone who just wants to get it done. We meet with you for two sessions, 1 hour each, to gain knowledge and insight on what your brand fully means and who you are serving. Within a week you will have the full blueprint and marketing plan to begin your journey.