Personal Branding Photography Experience
Personal branding is the process of defining your personal brand and strategically positioning yourself towards a specific audience. When you sign up for our program we’ll define your brand image (persona) that will resonate with your target market. You will then have an exciting and fun photography session complete with a makeup/hair professional. Finally, you’ll end up with a full portfolio of yourself that tells a comprehensive story about you and what you do.
You will then place your brand image throughout your web presence and in all your marketing, in many different ways, to illustrate your own narrative. If you would rather have one of our qualified staff place your portraits online. We can create custom banners for your website and social media, and help you create sales funnels to lead people right to one of your fantastic offers.
The Process of Creating an Authentic Brand
You may not realize this but you are already branding yourself. It takes 50 milliseconds for someone to form a first impression about you. When someone lands on your website or your profile you are instantly being judged for your professionalism, friendliness, competence, and so much more.
Being authentic is so important. People want to do business with real people. Being strategic does not mean you’ll appear inauthentic. In fact, your brand is defined based on who you really are. To do this we develop a brand persona using all your unique characteristics, your vision, and your values. We’ll also work at discerning how your ideal customer should see the “real you,” side by side your narrative about you and the work you do.
You have a lot of passion, whether you have been in business for 5 years or 5 months, a personal branding photography session is the next step to take you to the next level.
The TIFFANY BLUE BOX Experience
PRE SESSION PREP:
We begin with an online audit of your online presence. If you don’t have one yet we’ll help you development a marketing plan to launch you forward. We then define your brand persona by identifying your unique characteristics and values. Following this we’ll identify your narrative and conceptualize how to capture you illustrating it. We will then call in our Image Style Consultant and based your defined brand persona she’ll pick out your wardrobe for your session. Finally, we’ll sit down and plan out the day of your Photography Session to clarify, posing, wardrobe, locations and sets.
THE VIP PHOTO SESSION:
Your day begins with a Professional Hair and Makeup Artist. We will photograph you in up to six (6) wardrobe changes at various locations. All creative photography will be conducted by me, Gina Cinardo. You are guaranteed at least one laugh, usually more, and lots of smiles. We will also provide all nourishing snacks the day of your session and transportation.
You’ll get a complete portfolio (up to 50 images) high-end “Magazine Shots” fully finished and retouched. You will get them low and high resolution to use on your website, blog, social media or printed marketing. You will also get a 4×6 proof folio of every final pose. Lastly, we will work with your web designer* to integrate your brand on your website and social media. In fact, we’ll do up to four social media platforms with custom banners. Facebook Business Page, Twitter, Linked-In, Instagram, Pinterest, YouTube, Google Plus.
The Benefits of Branding
• Set yourself apart from your competitor
• Build credibility and trust the moment they see you
• Position yourself toward your target audience by speaking directly to them
• Attract great opportunities that are inline with your values
• Allow yourself to be YOU and market yourself genuinely