Branding Blueprint

Profiling/Customer Persona:

Knowing who your customer is, really well, is the most essential tip to branding yourself effectively.  This is not about itemizing out their demographics. Rather,  this is creating a detailed profile about who they are and how they feel about the world around them. We intensely explore psychographic and social/cultural views of why your clients need you. Identifying what emotionally triggers them the most. 

Value and Benefits:

This process entails itemizing all the benefits you offer to show your clients how valuable you really are. We help you get down to the nitty-gritty details from the most obvious to the simplest. In some cases, the simplest benefit may end up providing the most value. For example, the fact that you may be able to work your brilliance virtually. 

Brand Persona: 

A deep dive exploration of what makes you unique and tick. Refining your most dominant characteristics and how you’re perceived by your audience, as well as the values that are most important to you and how that relates to your offer, customers, and purpose.

Brand Narrative:

A visual investigation into storytelling and content strategy. Communicating your authentic depth and integrity of the brand and its relationship to your consumer is through the stories you tell. The stories shared are the ideas, experiences, and values that represent the true essence of you and your brand.

Constructing the Blueprint:

Pulling everything together to finalize the visual nature of the brand, from the colors and symbols to the actual vibe you want to give off as the immediate identifier of the brand.

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